Virgin America is an American airline brand operated by Alaska Airlines. It was founded in 2004 and began operations in 2007 as an independent airline using branding licensed from the United Kingdom Virgin Group, which also controls the brand of the Virgin Atlantic and Virgin Australia airlines. It was headquartered in the San Francisco Bay Area city of Burlingame, and operated domestic flights to major U.S. cities, primarily from hubs at San Francisco and Los Angeles as well as a smaller focus city operation at Love Field in Dallas. The Alaska Air Group acquired Virgin America in 2016, at a cost of approximately $4 billion. Virgin America legally merged into Alaska Airlines in January 2018, and Alaska Air Group plans to discontinue the Virgin America brand by April 25, 2018.
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